Open Comms embraces fresh pastures with retained contract win

Emma Lupton

Open Communications, the straight-talking PR and content marketing agency, has been appointed by Fresh Pastures Holdings Ltd, the company supplying fresh milk and morning goods to Local Authorities, businesses, care homes, nurseries, and schools throughout the North of England, Yorkshire and the Midlands.

Following a six-month project, Open Comms was retained as preferred PR partner to deliver an essential year-round press office and social content strategy as the business builds its brand profile and extends its customer network across the country.

Supporting three divisions of the business: Fresh Pastures Food Service, Fresh Pastures Logistics and School Milk UK, Open Comms will manage multichannel content for the company to extend its reach and amplify its messaging to resonate with each target audience.

Director of Open Communications, Emma Lupton, said: “When we first met with the team their commitment, determination and ambition was infectious. We’ve always said that when you can get really excited by a client and their business you’ve got the right fit.

“Working with clients that have similar values is really important to us and we know that this relationship is one that will build over time. The next chapter for Fresh Pastures is certainly going to keep us all busy!”

Managing director at Fresh Pastures, Dawn Carney, said: “Last year when covid hit we lost 97 per cent of our business, we had to quickly reconfigure our offering just to survive and worked hard to address our public purpose.

We needed a team that could help us to communicate this and were really impressed with how quickly Open Comms were able to turn things around. Not only did they understand what we needed to achieve but were able to deliver results that had a meaningful impact.

“We have a strong plan in place and will be working closely with the agency to build our profile and reiterate our credibility within the market as we extend our customer network throughout the country. We have a lot to shout about and know that the team at Open Comms are the right people to help us to do that.”

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