Strategic business advisor joins Adigi as it chases significant growth

Tony Webster and Dan Martin

A Harrogate digital agency chasing significant growth has appointed a strategic business advisor and mentor as a director.

Tony Webster – an Institute of Directors Ambassador, portfolio Non Executive Director, Consultant and Leeds City Region LEP Growth Coach – has joined Adigi as it sets its sights on doubling turnover and expanding its creative team.

The company was launched nine years ago by co-founders Dan Martin and Jonny Wight, and provides expert creative and digital services across a wide range of sectors both in the UK and abroad.

Current clients include Wensleydale Creamery, Masons Gin, Wharfedale Homes, Celebrity chef Tom Kerridge, CNG, Ripley Castle, Baird Mint Collection and Children’s E-Hospital.

It has also worked with a number of sports figures and clubs – which is one arena its keen to do more work in.

Earlier this year, Adigi took advantage of the Leeds City Region LEP Strategic Growth Program initiative whereby businesses are able to benefit from a number of free hours with one of their growth coaches. In their case, they were partnered with Tony, who has 25 years’ experience at Board level.

Over the last ten years, he has provided advice under his WayFinder business, helping businesses find their way to high growth and high performance in a sustainable way, covering all sectors, which have recently included legal, manufacturing, retail, hospitality, scrap metal and a major football club.

Tony also has a keen interest in sport, being an Honorary Vice President of Hull City and has recently completed a two-year Masters in Sporting Directorship in Manchester.

Dan Martin said: “We are a successful, growing business and keen to grow further, and thanks to Tony’s expertise we are now on our way to achieving this. His advice has been invaluable, and when his hours with us had come to an end, we knew we wanted to maintain our relationship with him.

“We were introduced to Tony last year under another business support program, Higher Performing Workplaces provided by West Yorkshire College Consortium, administered locally by Peter Dickinson, Harrogate Business Advisors, an initiative set up to help businesses like ours realise their potential through our people.

“His knowledge of sport was another reason why we were keen to continue our relationship with him, and I was delighted when he agreed to join us a Director. He’s now a highly valued member of the Adigi team.”

Tony Webster said: “Over the last twelve months I’ve got to know Dan and the Adigi team very well. This is a really exciting business and one that has the potential to become a significant player in the UK digital industry.”

“My background in the ‘business of sport’ is where I believe I can add real value to Adigi, acting as a ‘translator’ for both agency and client in effecting digital transformation.

I’m now signed up to a team that I know can make it into the big league!”

 

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