Opus Trust extends PR contract with Open Comms

Emma Lupton and Lindsey Davies

Opus Trust Communications, the omnichannel communications specialist headquartered in Leicester, has extended its PR and content marketing agreement with Open Communications, the straight-talking PR agency based in Yorkshire.

First appointed to work with Opus Trust Communications in 2019, Open Communications put in place a press office function for the brand to deliver press materials, media relations, content marketing and social media support.

As well as increasing the profile of the company within relevant local and sector specific media, through the agreement, Opus Trust Communications has also built a strong community online and has visibility and engagement across social channels.

With a five-year strategy in place to become a £100m turnover business, Opus Trust has extended its agreement with Open Communications, positioning the agency as an extension of its marketing team.

Director of Open Comms, Lindsey Davies, said: “The relationship we have built with the team at Opus Trust is a true representation of how we work. It’s a team effort and we know that we can secure stronger results and deliver greatest value when this is the case.

“We are really pleased that Opus Trust has extended our contract and we look forward to being an important part of their journey as they continue to move towards achieving their ambitious targets.”

Head of Marketing and Bids at Opus Trust Communications, Gail van Dijk, said: “One of the reasons we appointed Open Comms was their approach to working with and not for their clients. That resonated with us. It showed us that they were invested in our business, not just here to deliver a process. We have achieved a lot over the last three years and are excited to see what more we can do now we have an extended contract in place.”

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