Journey Further appoints James Addlestone as chief strategy officer

James Addlestone, chief strategy officer, at Journey Further

Performance marketing agency, Journey Further, has appointed James Addlestone as its new chief strategy officer.

James will join the executive team and lead strategy for the Leeds, London and Manchester agency, working closely with CEO, Robin Skidmore, and managing director, Matt Kwiecinski, to deliver on the business’s global growth plans.

James began his career in strategy consulting and data science at Deloitte, before moving to a number of agency groups including Interpublic and Omnicom. He departs his role as head of decision science at RAPP to join Journey Further.

James Addlestone, chief strategy officer at Journey Further, said: “I’m absolutely delighted to be joining the Journey Further team.

“From my first interaction with the agency, it was abundantly clear why they are rated one of the best places to work in the UK, and why they are the fastest growing agency in Europe; because they really do live their values. I feel privileged to be joining such an ambitious, forward-thinking agency on their journey.”

Matt Kwiecinski, managing director at Journey Further, said: “The opportunity for our strategy and insight offering is huge, so we’re very excited for James to be joining us.”

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