Modular building specialist MTX, has appointed The Lucre Group to support its UK PR strategy, initially focusing on its healthcare property divisions.
MTX is the latest sector win for the leading PR, social and creative content agency, joining the likes of Berkeley Homes, MEPC Wellington Place and L&Q construction as part of its impressive property portfolio.
Following a decade of year-on-year growth and a number of flagship projects underway, MTX has supported the NHS during a demanding period to deliver fast-track solutions, including the Norfolk and Norwich University Hospital project.
Supporting in the delivery of the PR strategy, The Lucre Group will be tasked with expanding the presence of MTX, driving awareness of its support to the local communities in which they operate, and its innovative approach as a leader in Modern Methods of Construction (MMC).
David Hartley, managing director at MTX, said: “In an incredibly difficult time for the healthcare industry, there’s been increased demand, which has shone a light on the benefits associated with MMC. We’re currently going through an exciting period of growth as we further expand our offering, and it’s great to be working with Lucre to support us in this.”
Tamarind Wilson, co-founder and director of The Lucre Group, said: “MTX is the perfect complement to our ever-expanding property portfolio. True leaders in their field, modular construction is an innovative solution to current market dynamics and challenges.
“A forward-thinking team that gives so much back to the communities in which they operate, we are excited to help MTX showcase their great work and play our part in fuelling further growth.”