After successfully developing a new brand name for Leeds estate agent, HOP, which was previously known as Let Leeds, creative agency, OnFire has now overseen the company’s marketing and promotional strategy during its expansion into the Leeds suburb of Horsforth.
HOP’s new office, located on Horsforth’s New Road Side, offers residential property sales and lettings, as well as being home to the company’s property management team and training centre.
In total 11 members of HOP’s team are based in the Horsforth office, which opened in May, and complements the firm’s other offices in Leeds and Pudsey.
As part of the launch activity, OnFire designed and sourced a full range of promotional merchandise including branded cakes, bags, balloons, beer and giant door keys that were distributed throughout Horsforth. More than 100 goodie bags were given out in the first week alone.
OnFire also masterminded a social media campaign inviting people to post pictures of the merchandise, with the hashtag #HOPInHorsforth, for a chance to win a £250 meal.
The winning post eventually generated more than 580 likes. OnFire also organised an online ‘guess where’ competition featuring obscure pictures taken around Horsforth and the chance to win £25 vouchers to spend in a local bar and restaurant.
In addition to the Horsforth launch and devising the name HOP – The Home of Property, OnFire, which has a strong track record across the property industry, has also worked with the company to promote its substantial portfolio of student properties in Leeds.
Karl Lakin, director at Leeds based OnFire, said: “In recent years OnFire has carved out a strong reputation in the property world for developing highly compelling identities and branding for companies at the forefront of the industry, as well as all types of residential and commercial developments.
“Let Leeds was a leading name in the residential rentals market in Leeds, but as the company expanded, added new services and prepared to open in Horsforth, it needed a new and more relevant brand name, and that led to HOP – The Home of Property, being born.
“The company’s Horsforth expansion has been very well received and our activity spanned social media and digital through to direct mail and innovative promotional merchandise.”
Luke Gidney, managing director at HOP, said: “This is a very exciting time for our business and the culmination of many months’ hard work and planning. When we re-launched as HOP last year, our aim was to bring the fresh approach that we are famous for in lettings, over to the sales market.
“To be able to open a new, bricks and mortar branch – especially after the challenges we all faced in 2020 – is quite the achievement, and Horsforth is the perfect location for our new venture.
“OnFire always understands the brief and what we want to achieve. Karl and his team devised a number of exciting ideas that have resonated with Horsforth’s residents, and we’ve had plenty of positive feedback from the local community.”
Working with HOP follows an exciting 12 months for OnFire which has seen the company create campaigns fora succession of high-profile property developments, ranging from office schemes through to large scale regeneration projects, on behalf of the likes of Keepmoat Homes, Rushbond plc, Lovell Homes, Peel Living, Countryside Properties and Miller Homes.