Digital agency Xpand has secured a website development contract with Queensmead School.
The Middlesex-based secondary school has worked with Xpand on various projects since 2012.
They’ve now appointed them to lead on the design and development of the new website as well as the creation of a series of promotional videos.
The new contract comes as Queensmead School looks to bring the website in line with the latest user experience trends and demonstrate their mission and values to prospective and current parents.
They are investing in promotional videos to portray the new state of the art Design Technology block, which is currently under construction.
David Patterson, school business manager at Queensmead School, said: “We have worked with Jag and his team for a number of years, and we’re delighted to award them the contract for our new website and supporting promotional material once again.
“Xpand has always had a good understanding of our requirements as a school and always help steer us in the right direction with their expertise. We can’t wait to see the final result they deliver.”
Xpand has, to date, been involved with design and print of prospectuses, creation of animations to support recruitment, creation of promotional prospectus videos, provision of software training for the in-house team and the creation of a referencing system for their recruitment process.
The school’s previous website was also designed by the team in 2017.
When combined with their marketing literature, it resulted in a 180 per cent increase in recruitment, meeting the objective of using their website to boost recruitment purposes.
Director of Xpand, Jag Panesar said: “We tendered to design and build Queensmead School’s previous website in 2017. It wasn’t an easy process, we really had to show we had what it took against the competition, as we did for this contract win.
“A large part of the remit was to support their recruitment activity, so we were really pleased that they’d seen a 180% increase in applications via the website.
“We were delighted to win another contract with Queensmead School. Having worked with them for nearly 10 years, we understand what they stand for as a school and look forward to giving them the best result.
Xpand, founded in 2007, has a strong team of creative, friendly and results-focused professionals who believe in making a positive mark on the world.
Current and past clients include Lindt master chocolatiers, Tetley brewery, HM Prison Service and Aagrah chain of restaurants.