Leeds-based PR agency Lucky North has been appointed to launch a new app, myphizz , which provides teachers with the tools they need to deliver an engaging, active curriculum to combat sedentary behaviour in children.
Lucky North’s brief includes launching the educational platform to both trade and consumer press, as well as managing myphizz’s brand ambassador, Olympic sprinter Adam Gemilli.
Following a decrease in physical activity levels among children that was exacerbated by lockdown restrictions and the closure of schools, and the government’s announcement that £320m will be invested into physical education in schools this year, myphizz has been launched to encourage children to play more sport, increase social skills and lead happier and healthier lifestyles.
Mark McBride, oo-founder of myphizz, said: “We are delighted to be working with Lucky North to launch myphizz and have already seen impressive results generated in education media. Raising our profile and boosting brand awareness is vital for us to communicate the key benefits of the app to teachers and schools.
“myphizz empowers children to take control of their own activity levels, and gives them the ability to set myphizz challenges in their classrooms, compare results across their school, as well as nationally. Teachers also have access to a functional control dashboard which measures individual pupils’ activity levels.
“PR has been crucial for us to effectively share with the public, how myphizz has performed during its trials in schools and how implementation of the technology can lead to improved levels of physical education.”
The new app, which runs through secure schools networks and is only visible to school communities, is available to download from the Apple App Store, Google Play and can be accessed as a web-based application on PCs, mobiles and tablets.
Lucy Baird, co-founder and director of Lucky North, said: “myphizz is an exciting and inclusive tool that connects like-minded pupils and provides children with new opportunities to enhance their relationships with exercise.
“The mental and physical wellbeing of children has never been more crucial and Lucky North is thrilled to be supporting myphizz with a range of PR services to launch the app to both trade and consumer press. We’re incredibly excited to see myphizz integrated into schools across the UK.”