A new national #LoveYork campaign has been launched by Visit York this month promoting the unique experiences on offer in the city and highlighting some of York’s most iconic attractions.
In partnership with LNER, the campaign encourages visitors from across the country to explore York this autumn/winter and promotes the diverse range of events and festivals happening across the city.
Targeting a national audience, the marketing activity includes advertising in key London train and tube stations with bold new creative posters promoting some of York’s best experiences. Partners for the campaign include National Railway Museum, Castle Howard, York Minster, JORVIK Viking Centre, York Pass and The Grand, York.
A radio campaign will also air to London audiences on Capital FM and Classic FM – showcasing a range of #LoveYork experiences, with a month-long series of online advertising and competitions designed to inspire visitors to travel to the city from the capital. The prize will include a chance to win a stay at the Grand Hotel, York including a delicious afternoon tea.
A refreshed #LoveYork website hub has been created to provide inspiration for visitors looking to plan their trip to York this autumn-winter. Featuring an eclectic mix of festivals and experiences, the hub promotes some of York’s best-loved events including St Nicholas Fair, Narnia at Castle Howard and a range of city-wide Halloween activities. Targeted social media advertising will also run alongside this, using stunning images of York and the city’s best-loved attractions to entice a national audience to book a visit.
The campaign will focus on the ease of travel to the city by rail – with LNER offering 37 direct services every week day from London. Taking approximately under two hours, families can visit from London for just £99 – with up to two adults and four children travelling on the LNER all-in-one family ticket.
Ashley Young, senior marketing & communications manager at Make It York, said: “We are very excited to launch this new campaign to promote the range of wonderful experiences on offer this autumn. York is the perfect staycation destination for visitors from London and it’s been great to work with LNER on this activity – highlighting the ease and convenience of travelling to the city by train whilst also showcasing the city’s amazing offer.”
David Horne, managing director at LNER, said: “We continue to see strong demand for our services with York being one of our most popular destinations. LNER is proud to support this campaign, tapping into the pent-up demand for day trips and UK city breaks. We are excited to be working with Make It York to attract more people to come and discover everything York has to offer.
“We look forward to continuing to help more people travel to and from York onboard our environmentally friendly Azuma trains with our unrivalled customer experience.”