First year success for Covid start-up Youbee Media

Rebecca Hopwood and Emma Pearson

Creative agency Youbee Media is celebrating a successful first year in business after exceeding initial revenue forecasts despite 12 months surrounded by uncertainty.

The Leeds-based agency, which was launched amid the pandemic by founder Rebecca Hopwood, has reported exceeding its forecasted turnover by 60 per cent.

The exceptional growth during the first year also allowed for the team to expand, with Emma Pearson being appointed as apprentice digital marketer in March 2021.

Youbee Media operates from a new office space in Morley, Leeds and offers marketing services including social media, blog writing, online advertising, websites, direct mail campaigns and email marketing.

The company, who’s growth has been accelerated by grants and support through the AD:VENTURE business support programme, represents 18 brands and works with clients including Saltaire Brewery, DTX Network Services, Life’s Little Recipes and Yonda Sports.

In the first month alone, experienced digital marketer Rebecca had onboarded four businesses as retained clients. By month two, that figure rose to nine account managed clients, signalling that the pandemic had increased the demand for results driven marketing support.

As Rebecca’s work emerged in the public eye, she began attracting more new clients, which gave her the chance to provide an opportunity for an aspiring digital marketer from within the region.

Since Emma joined in March, the duo have continued to grow the business together through both results and forming relationships with local businesses and partnering with other creative individuals.

Rebecca said: “It’s been phenomenal to experience such growth in our first year, and for that I feel so lucky. I have been blown away by some of the outstanding business partnerships we have been able to build, and the support offered to clients.

“As a start-up business, I had no idea what to expect – but it seems like we were able to be in the right place at the right time and I can’t wait to see what comes next.

” For me, setting up Youbee Media was about flexibility – both my own and that of local businesses.

Emma said: “When I met Rebecca and saw her ambition for Youbee Media’s future, I knew that I wanted to be a part of that journey.

“I have been exposed to so many different elements of marketing in a short space of time and seeing the potential for growth at Youbee Media, I am so excited to see where this will lead.

“The clients we work with are amazing, and I’m just thrilled that I get to be a part of their journey too.”

Over the next 12 months, the firm plans to hire an additional team member and continue to strengthen relationships with existing and new partners.

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