Drainage business hands over reins to the next generation after 20 years

Nick Broadbent and David Carter

The owner of a West Yorkshire drainage and plumbing service provider is handing over the reins of his business to his nephew after 20 years of success in the region.

David and Tracy Carter took over Metro Rod Bradford in 2001 before expanding the business to acquire the Wakefield region in 2009 and Leeds district in 2013.

The £1.2m company, known today as Metro Rod and Metro Plumb (West Yorkshire), has now changed hands to David & Tracy’s nephew, Nick Broadbent. Nick has ambitions to expand the scope of services to ensure his existing and new customers receive the most comprehensive service in the drainage industry.

Having joined the Metro Rod network in 1990 as a drainage engineer based in Trafford Park, Manchester, David climbed the ranks of the organisation to become a trainer before taking over Metro Rod Bradford.

Since then, he’s grown a team of 15 drainage specialists – many of which are family members, including his wife Tracey Cater, sister-in-law, son and niece and nephew – and boasts clients including McDonald’s, Kirklees College and UK Greetings.

Nick’s joined the business in 2008 as a trainee engineer and progressed to the position of manager before becoming a business owner at the end of August.

David said: “It feels bittersweet for my time at the business to be coming to an end. While I’m incredibly proud of the work we did to take a small, start-up business and develop it into a thriving company turning over more than £1m a year, I’ve dedicated myself to the business for so long that I’ll really miss it.

“I can’t thank our loyal customer base enough for their support over the last 20 years. In the last two decades, we’ve forged relationships with numerous customers that have developed into lasting friendships.

“They’re in very safe hands, though; Nick is a vibrant, dynamic leader with a fantastic mind for business. He has great drive and passion, understands our customers through and through, and has a true vision for the future of the business. His investment plans, combined with his energy and enthusiasm, will ensure that the business goes from strength to strength.”

Nick said: “Metro Rod West Yorkshire is a family-run business, and I’m proud David and his wife, Tracey, have put their faith in me to continue their legacy in the local area. I want to take what they’ve built and expand it further; West Yorkshire is vast, and there are a wealth of businesses and homeowners who would hugely benefit from the level of care we offer.

“Particularly, I’m keen to further expand our portfolio in drainage pumps, plumbing and tanker work to complete the circle of ‘water in, waste out’ services we provide. All are currently offered within the business, but with further investment, they have huge potential to grow. With the expansion in our services, further investment is planned to employ additional engineers from the local areas, including Class 2 HGV drivers, pump engineers and NVQ Level 2 plumbers.

“The future is really exciting for our entire team, and I know I’ll continue to have David’s support as we move forward without him at the helm.”

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