Jollyes expands by buying The Pet Store shops in Yorkshire

Liz Bowers, left, from The Pet Store with Jollyes area manager Sarah Farrar

Nationwide pet retailer Jollyes has announced it is buying The Pet Store and its three Yorkshire stores for an undisclosed sum. 

Established by Barnsley entrepreneur Liz Bowers in 1991, The Pet Store has built up a loyal customer following in Yorkshire, focusing on customer service and hard-to-find premium brands from her stores in Barnsley, Denby Dale and Wakefield. 

The acquisition is a marriage of two businesses dedicated to high quality and personal service for pet owners – in a recent review of Yorkshire pet shops, both Jollyes and The Pet Store were named the number one and number two stores in the county respectively. 

The agreement to purchase The Pet Store is the latest move by Kester Capital-backed Jollyes to accelerate its growth plans.  The Pet Store customers will still be able find the same ranges they’ve come to appreciate, with advice provided by the same ten-strong team across the three stores. 

Richard Cotter, executive chairman of Jollyes is looking forward to the three stores joining the Jollyes team. He said: “Liz has built up a wonderful business over the last 30 years – it’s clear her customers love the whole team and the service they’ve given Yorkshire pet lovers. 

“Nothing pleases us more than that Liz has agreed to help lead the transition at the three stores as the team joins our Jollyes family. 

“We’re excited at the addition of The Pet Store to our family and the start we’ve made to our growth plans.”  

Liz Bowers, the founder of The Pet Store said: “We all can’t wait to start wearing the Jollyes red jumper.  Over the course of the last few months, we’ve got to know the Jollyes team well and they’ve been fantastic to deal with.  They’re already family. 

“I know Jollyes share the same values we do and I’m certain the business I’ve nurtured over the last three decades is in very good hands.” 

The Pet Store employs ten staff members who will join the 720-strong workforce across the Jollyes nationwide network. 

The three stores will complement Jollyes existing outlets in the Yorkshire at Doncaster, Halifax, Keighley, Leeds, Selby, Sheffield and Wakefield. 

In its most recent quarter, Jollyes delivered 21 per cent like-for-like growth compared to the same period in 2019.  

All regions across the UK have seen double digit growth with a particularly exceptional performance in Northern Ireland. 

For the 12 months to May 2021, revenue increased 13 per cent to £77m compared to 2020, as new lockdown pet owners made Jollyes their favourite local pet store – a trend that’s accelerated in the past three months. 

It has achieved five-star Trust Pilot ratings for 23 stores and an average 4.7 score across the Jollyes estate, underlining its commitment to the highest standards of customer service. 

Following this investment, Jollyes expects to open more new stores through both the targeted strategic acquisition of smaller pet retailers and taking on new leases in carefully thought-through locations across Great Britain and Northern Ireland.  

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