Opus Trust Communications acquires Adare SEC

Tony Strong

Opus Trust Communications, the omnichannel communications specialist headquartered in Leicester, will become a £110m turnover business as it announces the acquisition of Adare SEC for an undisclosed sum from its private equity owners, Endless LLP.

With sites in Huddersfield, Redditch and Nottingham, Adare SEC is an integrated communications provider specialising in very similar sectors to Opus Trust.

The deal, completed on Monday 1 November, will take the headcount at Opus Trust Communications from 180 to 530, exemplifying the size and scale of the agreement.

Following the strategic acquisition of Critiqom in 2019 and DocCentrics in 2020, the company will once again strengthen its capabilities and geographic footprint within the transactional communications market.

The deal reinforces Opus Trust Communications’ credibility as a preferred partner in digital transformation and customer experience, building on the strides taken by Adare SEC in this area.

Furthermore, integrating the skill set of the companies will deliver even stronger market leading talent and enhanced expertise as Opus Trust continues to meet with the evolving needs of its customers.

The complementary nature of the businesses, underpinned by a shared commitment to deliver service excellence, is expected to accelerate the company’s vision to be the leading trusted communications partner in the UK market.

The combined production power and enhanced digital and CX offering will ensure that clients have access to industry leading capabilities, whilst its increased reach and market positioning will deliver significant opportunities to colleagues as the business continues to flourish.

Chief Executive of Opus Trust Communications, Tony Strong, said: “This acquisition is a significant moment in our story, and we look forward to welcoming both colleagues and clients from Adare SEC to the Opus Trust Group.

“While the market is contracting, we are investing to allow us to grow at scale and pace. We made the commitment to become a £100m business within five years and have achieved that in under three.

“With complementary specialisms, we are now a much larger and more resilient business, but we don’t want to lose sight of our values or our wider ambitions. Our focus is to become the largest and best transactional communications partner in the UK market.

“As an acquisitive organisation we are already looking at further opportunities, however the relationships we have with our customers and the way we work so closely with them will remain our point of difference.”

Rachael Nevins CEO of Adare SEC said: “When we began the sale process of Adare SEC, we wanted to ensure that the business found the right new ownership.  We are delighted that Opus Trust is that new partner who shares our vision of the future of the industry, our culture and our values.”

As part of the sale, Ms Nevins will be stepping down from her role as CEO.

She added: “It has been an honour to lead Adare SEC and its fantastic workforce over the last four years.  All of our colleagues had to go the extra mile in recent times, dealing with impact of the pandemic, and I am humbled to have had the opportunity to represent them all.”

James Woolley, Partner at Endless, said: “The sale to Opus Trust today represents the culmination of five years of work to transform the business into a leading digital and integrated communications company in this industry. It has been a pleasure to work with Rachael and her executive team and I wish them, and all of our colleagues at Adare SEC, a bright future as part of the Opus Trust Group.”

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