High street store expansion for Yorkshire jewellery brand

NOTCH is branching out into high street retailers

Yorkshire-based jewellery brand NOTCH is branching out into high street retailers following a phenomenal launch, generating more than £1.5m in sales since being founded in 2019.

The brand, which launched its achievement bracelet for shoppers to show their support for charities, sporting achievements and personal milestones, was created after Co-Founder Chris Healy completed the London Marathon and realised his medal would end up in a drawer, never to be seen again.

Along with Co-Founder Mike Gibbins, they set up NOTCH to help people wear their achievements on their wrist, and the brand has fulfilled more than 50,000 orders to more than 21,000 customers since launching, expanding to offer Notches tailored for a range of interests and hobbies.

After generating more than £1.5m sales online and at specialist events, NOTCH is now expanding into high street stores, with plans underway to have a presence in nearly 20 premier stores by the new year and stocked in more than 150 by the end of 2022.

In addition to general Notches, retailers will be able to offer a personalised engraving service with a regional twist with shoppers in the Lake District being able to purchase a Notch for each Wainwright, and those in Scotland being able to show off their exploration of the country’s Lochs – the brand can create bespoke packs for different regions.

Chris Healy, Co-Founder of Notch, said: “NOTCH is all about empowering individuals to celebrate and wear their achievements and, with mental and physical wellbeing more important than ever, it’s a great time to be able to expand to the high street.

“Since launching in July 2019, NOTCH has gone from strength to strength and after two years of focusing on online and in-person sales, we are pleased to be expanding into stores across the country, with big targets to be in more than 150 outlets in the next year. With a loyal customer base and strong online conversion rate, and with so many requests to be able to purchase Notches in-store, we know that retailers will feel the benefit of stocking the products too.”

NOTCH has also announced partnerships with organisations including the Royal Voluntary Service, Crohn’s & Colitis UK and Sporting Force, allowing customers to show their support for charities with a range of specially engraved Notches.


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