Drug and alcohol testing specialist Cansford Laboratories has appointed the York-based Partners Group to deliver PR and social media support for the business as it embarks on its next phase of growth.
From a base in Cardiff, Cansford provides UK-wide testing services for people and organisations in family law, social care, criminal law, and education, as well as workplace drug and alcohol testing. The Cansford team pioneered hair testing in the UK more than 25 years ago, and today their methods are used by laboratories across the globe. The company is also approved to fulfil drug and alcohol testing for a number of national regulatory bodies.
The Cansford PR brief awarded to The Partners Group focuses primarily on the family law and social care sectors. Sales and Marketing Director Alex Swann said it was Partners’ extensive work in the legal sector that set the agency apart and added: “From our first conversation, it was clear that the team understood the core sectors in which we work and had the knowledge, expertise and connections to support us. They have already added value through the opportunities they have generated in the first three months of our partnership, and I look forward to a long and fruitful working relationship.”
Partners Group director Karen Tinkler said: “Cansford is a well-respected lab with excellent credentials and scope to continue the growth the business has enjoyed over the last 12 months. Helping the business become more visible in the key markets it serves will support that growth, and we are very excited to be working with them.”
Established in 1988, The Partners Group specialises in PR and marketing communications, supporting clients across the UK operating in the professional services, manufacturing, food processing, building products, property and construction sectors.