Specialist PR agency Lucky North has been appointed to support the delivery of the Sparkling Bradford winter campaign.
The Sparkling Bradford campaign is a joint project with VisitBradford, The Broadway, Bradford, Bradford BID, Ilkley BID, and Bradford Council. The campaign was originally launched in Christmas 2018 and has since become established with two campaigns annually, in the summer and winter.
Sophia Pathak, marketing manager at The Broadway, Bradford, said: “The winter season is an important time of year for us to raise awareness of what the Bradford district has to offer. Working with Lucky North will give us the opportunity to grow our audience and encourage more regional businesses to engage with our current and future campaigns.”
The purpose of the campaign is to raise the profile of the district to a local and regional audience, and boost the economy by showcasing the visitor experience on offer across Bradford and beyond.
Lucky North has been appointed thanks to its significant expertise in the tourism industry and its strong regional relationships. Strategic PR activity will be deployed to highlight the diverse range of events, activities, entertainment and performances scheduled until January 2022.
Kiran Watson, co-founder and director at Lucky North, said: “At Lucky North we’re passionate about supporting regional businesses and initiatives. It means a lot to know that thanks to our work on the Sparkling Bradford campaign, we’ll have been involved in encouraging more people to visit the region to help drive the local economy making this winter a memorable one for both visitors and business owners.”
Founded in December 2019, Lucky North offers specialist PR services across both traditional and digital channels. The agency has experienced significant growth since inception, with a portfolio of clients across a range of sectors.