Audience Collective bolsters digital offering with acquisition of Boxharry

Pictured are Steve Henry and Simon Brooks

Audience Collective, the ambitious, insight-driven group of specialist agencies, has acquired highly experienced digital transformation agency, Boxharry.

To meet increasing client demand, the deal ensures that Audience Collective can offer exceptional expertise in digital and system integration.

Boxharry designs, builds, upgrades, and supports tech platforms to unleash the potential of existing digital infrastructures, whilst reducing the wasted time and stress that comes with a failing system. What’s more, as certified Umbraco partners Boxharry provide access to an enterprise level content management system which allows for more options when building websites.

The Brighton-based digital specialist is the eighth independent agency to join the UK collective, which now includes over 190 experts across the UK and Ireland – from search-savvy PR and content specialist, The Lucre Group, to brand communications agency, Ponderosa, as well as media strategy specialist Crunch, and market research and insight agency, Spark.

Steve Henry, Group CEO at The Audience Collective, said: “We are thrilled to welcome Boxharry into Audience Collective. As we continue to expand our breadth of knowledge and expertise, their talented teams’ capabilities allow us to dive deeper into the digital transformation world, which is an area of great challenge for all businesses within the UK at present. Audience Collective is going from strength to strength and this year we have set the foundations for an incredibly exciting 2022.” 

Simon Brooks, managing director at Boxharry, said: “For almost 20 years we have been creating digital products by hand, using the latest technology for clients all around the world. Our ethos of creating products with the utmost precision and care has allowed us to develop an outstanding portfolio of clients around the world – including The AA, Carers UK and LeasePlan.

“Joining Audience Collective will allow us to further expand our client base and gain support from other teams in the Collective. We are so excited to be onboard and take the next step in our future.” 

Richard Midgley, group strategy director at The Audience Collective, said: “The addition of Boxharry is a strategic acquisition; the agency’s expertise really strengthens Audience Collective’s specialisms.

“Their .Net development deepens our capabilities in the areas of systems integration and implementation of CRM systems such as Salesforce, HubSpot and Dimensions, which will be beneficial for both the Collective and our clients. Many businesses are interested in integrating their technology platforms, so Boxharry will be an integral component in Audience Collective’s future success.”

The intrinsic strengths of Audience Collective’s independent agencies are at the crux of the group’s ability to deliver holistic, industry-leading campaigns.

The group draws together the expert teams from digital media strategy house, Crunch; digital brand communications and advertising agency, Ponderosa; market research and insight agency, Spark; search-savvy PR and content agency, The Lucre Group; higher education marketing specialist, UNICOM; full commercial data service, VIDEMUS; Ecommerce performance agency, Evolution; and now, digital transformation specialists, Boxharry.

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