Leeds agency, Aubergine, has been appointed by East London sustainable coffee roastery Volcano Coffee Works and Assembly Coffee to manage their busy press offices in 2022.
Following a successful three-month introductory period which led to coverage in the Mail Online, Metro, Women’s Health and Pick Me Up! Magazine, the brand has appointed Aubergine to lead their consumer and trade PR going forward.
Aubergine will be focusing on a programme of product placement, sampling activity, influencer support and thought leadership in the New Year to gain further traction in the media.
Both Assembly Coffee and Volcano Coffee Works are certified CarbonNeutral and have B Corp status.
Michael Cleland, co-founder and head of marketing of Assembly Coffee, said: “We appointed Aubergine because of their unparalleled expertise in the food and drink industry.
“We’ve been very impressed with their work so far – they’re clearly passionate about what they do and being former journalists, they have a unique behind the scenes view of how the media operates. We’re very excited to be working with them in 2022 to further raise the profile of Assembly Coffee and Volcano Coffee Works.”
Aubergine director and co-founder Emma Gardner said: “Assembly and Volcano Coffee Works are brands which align with our wheelhouse of expertise; drink and sustainability. There are so many interesting talking points in the world of coffee and with such a high quality product and bank of knowledge behind them, journalists are eager to hear what their team has to say. They’re the dream client to have on our books.”