Cauldron Foods, a leading British plant based food brand, has appointed The Lucre Group to support its UK PR strategy.
The win adds to an impressive range of clients amongst the agency’s rapidly growing Food & Drink division, examples include; Stonegate Pub Company, Distill Ventures and The Dalmore.
Cauldron Foods has been creating delicious, award-winning plant based food over 40 years. Headquartered in Stokesley, North Yorkshire, the company offers a wide range of vegan and vegetarian great-tasting products that deliver – above all else – flavour, flexibility, and satisfaction.
The Lucre Group was briefed to deliver creative ideas to announce the fact that, as of January 2022, Cauldron Foods has 100% carbon neutral certification across its full range of products.
Tom Lindley, Cauldron Business Unit Head at Cauldron Foods, said: “We’re always striving to improve the impact we have on our planet and the launch of our new Korean Bites sees us move our products into the Carbon Neutral space for the first time.
“We wanted to ensure that consumers were aware of this fantastic development in our journey and were incredibly impressed by the strategic and creative approach pitched by The Lucre Group. Our work together in preparation to launch this Veganuary has been a great partnership and as such, we look forward to an ongoing relationship with them.”
Tamarind Wilson-Flint, director of The Lucre Group, said: “Plant based is increasingly on people’s radars and as a result, the market has become more and more cluttered. Our campaign concept is one unique to Cauldron Foods and all about communicating their journey from plant based products to planet based products.
“A perfect alignment with their entire range being certified as carbon neutral and a truly authentic way to ensure it is their name on everyone’s lips. It’s such a wonderful and worthy brand to work with and our results speak for themselves.”