HR professional on ‘Cloud Nine’ after joining leading UK hair straightener brand

Beth Daley

A HR professional is on ‘Cloud Nine’ after joining one of the world’s best-known hair straightener brands.

Beth Daley has been appointed as HR Business Partner with global brand, Cloud Nine, which employs a workforce of more than 60 at its North Yorkshire headquarters in Harrogate.

Cloud Nine was the official ‘hair partner’ of ITV reality programme, Love Island, in 2021 and its celebrity fanbase includes singer Camilla Cabello, Britain’s Got Talent judge, Alesha Dixon and This Morning presenter, Ruth Langsford.

In its most recent set of accounts for the year ending December 3, 2020, the company, headed by CEO Martin Rae, posted a 20 per cent growth in turnover from the previous year.

Beth Daley said: “Without a shadow of a doubt, Cloud Nine is the best hair straightener brand on the market and becoming its HR Business Partner is a fantastic opportunity.

“I’m really looking forward to the challenges and opportunities this position will bring. My previous role was with a manufacturing company that exported globally, and initiatives I helped introduce there benefitted both employees and the business.”

Martin Rae, Cloud Nine CEO, said: “It’s a pleasure to welcome Beth to Cloud Nine to lead our HR function.

“During the interview process, she proved to be a very impressive candidate and we are looking forward to harnessing her skills as we drive the business forward. To enable us to do so, we need employees who are motivated and keen to be part of the ongoing Cloud Nine journey.”

Beth, who has worked in employee relations for six years, has a Masters in Human Resources, is a certified Mental Health First Aider and has a CIPD (Chartered Institute of Personnel and Development) Level 7 Advanced Certificate.

For the last three years, she has worked for a Yorkshire manufacturing company, and during that time successfully planned and implemented a new, innovative HR strategy for more than 250 employees, focusing on employee engagement to drive positive changes within the ever-changing manufacturing environment.

Beth also managed its apprenticeship programme and led the development and implementation of a flexi-time scheme to improve work life balance.

Less restrictive working times and more regular contact with global customers improved shareholder and customer relationships, with repeat orders and additional sales increasing since implementation.

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