SHIFT Marketplace keeps it clean with latest win

Spencer Matthews

Leeds-based digital retail experts, SHIFT Marketplace, which partners with global brands to drive phenomenal growth on Amazon, has secured an ongoing partnership with leading independent, award-winning, No/Low spirits brand, CleanCo


The highly experienced team at SHIFT, led by founders Tom Bagnall and Steven Berke, will establish CleanCo as the leading non-alcoholic drinks brand on Amazon by growing the brand’s presence on the world’s largest online retail platform. 


CleanCo’s brand values are synonymous with SHIFT Marketplace’s, which has a consistent track record of partnering with ambitious challenger brands to significantly drive revenue and global expansion. 


Tom Bagnall, commercial director at SHIFT, said: “This is an exciting period for CleanCo, where increasing numbers of global consumers are taking responsibility for their drinking and switching to No/Low alcohol drinks for the long term. 


“As the market-leading brand growth partner on Amazon, we intend to place CleanCo where it belongs – at the forefront of this new mindset. The profile of the brand is perfect for us, with a wonderful back story and a proposition that is spot on for 2022.” 


Founded in 2019 by entrepreneur Spencer Matthews, who developed the brand following his own desire to reframe his relationship with alcohol in 2018, CleanCo boasts a range of full-flavoured, non-alcoholic spirits that have been crafted using a complex distillation process which replicates the same taste, mouthfeel and aroma as your favourite full-strength spirit in a cocktail.


Matthews said: “Unsurprisingly, Dry January has been a massive month for us, but we know that Clean drinking isn’t just a passing trend. Our partnership with SHIFT Marketplace, which is well known for delivering game-changing results for brands like ours, is perfectly timed to allow us capitalise on the global demand for non-alcoholic drinks.


“Spurred on by people’s growing interest in health and wellness, CleanCo is for those who want to drink clean or lighten their serves with full-strength and no-alcohol combinations without compromising on the mouthfeel and taste of their desired spirit in a cocktail.


“We are under no illusion that this is a highly competitive marketplace, but we are confident in the abilities of SHIFT to position us as the number one player in our field on Amazon. We can’t wait to see what the next year brings.” 


CleanCo is the latest in a line of high-profile global wins that sit with SHIFT’s model of working brands that have a unique proposition that motivate consumers to question their traditional buying habits. 


SHIFT Marketplace has experienced its own rapid growth over the past two years, with CleanCo marking the latest in a series of recent high profile brand wins. 

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