Saltaire-based digital marketing agency, Xpand, has been appointed by two Yorkshire businesses to lead on the development of a seven-part marketing strategy to grow their digital presence.
The contracts, both of which were won in the same week, are with health and safety training provider, GEM Compliance Training and contractual cleaning firm, Carroll Cleaning Company.
Over a period of six weeks, Xpand will use their unique SOLAR 7 Strategy Model – which has recently been trademarked – to audit both firm’s current positioning, messaging and marketing activities and go on to provide tactical steps the firms can take to bolster their digital marketing efforts.
GEM Compliance Training provides health and safety and first aid training courses to organisations and individuals looking to achieve compliance requirements. It’s sister firm, GEM Safety, provides construction site workers with access to health and safety training and CSCS tests to obtain their mandatory CSCS cards.
Following the launch of GEM Safety, GEM Compliance Training is looking to revitalise their messaging, target new markets, demonstrate CSRM authority, and raise awareness of its services and authority.
The Carroll Cleaning Company is a contract cleaning company working across the North and Midlands to provide organisations, schools and healthcare settings with second to none cleaning services.
Being a family-owned business founded decades ago, the firm wants to modernise their approach and develop a marketing strategy which demonstrates their values, commitment to the community and employer brand.
Commenting on this, MD at The Carroll Cleaning Company Nick Carroll, said: “Appointing Xpand Marketing represents a significant investment in the growth of our firm and our employees.
“CCC’s directors are certain that Jag and Xpand Marketing will ensure the future growth and continued success of Carroll Cleaning Company having demonstrated a real passion for the company during initial meets.
“In their initial pitch, the team spoke about the principles that drive the team at Xpand as they work with clients to understand their business, identify core values and review existing marketing, and talked us through the SOLAR 7 model – something that blew us away.
“We knew immediately that the team would deep dive into our business and develop a strategy that would yield the results we were looking for.”
SOLAR 7 is Xpand’s own trademarked strategy model designed to help businesses of all sizes cut through the noise and establish themselves as a market leader in their industry.
The model comprises seven stages: Discovery, Strategy, Brand & Content, Website, Channels, Review & Measure and Return on Investment (ROI).
It is a strategy based on tangible results, so businesses know exactly what they are achieving from implementation: a positive return on investment.
Jag Panesar, founder at Xpand, said: “We are honoured to take on these strategy projects for two clients who are already well established within their field.
“Strategies are what we do, and we’ve used our years of experience to hone our process, ensuring we can provide meaningful strategies that bring value to our clients. We can’t wait to deliver our projects back to them and show just how impactful the SOLAR 7 model is.”