Morrisons flies the flag for Bradford’s UK City of Culture bid

Shanaz Gulzar, and David Scott

Bradford-based Morrisons is literally flying the flag for the district’s UK City of Culture bid by hoisting a Bradford 2025 branded flag atop of five stores across the district, as well as its head office building in Thornbury.

The Bradford-based grocer, which was announced as a Bradford 2025 Founding Partner last year, held an official flag raising ceremony at its Hilmore House headquarters to showcase its support.

The event was attended by David Scott, corporate affairs manager at Morrisons and Shanaz Gulzar, chair of Bradford 2025.

Customers will also be able to see a Bradford 2025 flag flying proudly at its stores on Mayo Avenue and in the Victoria Shopping Centre in Bradford, as well as Idle, Thornbury and Keighley.

The business, which is a major employer in the district with more than 5,000 staff, is stepping up its campaign to encourage colleagues and customers to get behind the city’s bid. This week, the Bradford 2025 community engagement team visited Morrisons’ head office and its two manufacturing sites and is also hosting a programme of in-store events to get customers excited and engaged with the campaign.

Morrisons’ support comes at a key moment in the district’s bid to become UK City of Culture for 2025. In March 2022, the Department for Digital, Culture, Media and Sport (DCMS) will reveal the shortlisted places that will go through to the next stage of the competition and the final winner will be announced in May 2022.

David Scott, corporate affairs director at Morrisons, said: “As excitement builds and the city enters the final stages of the bid process, we are delighted to welcome the Bradford 2025 team into our local stores, manufacturing sites and head office this week, giving our customers and colleagues the chance to find out more about what being UK City of Culture would mean for Bradford.  Official Bradford 2025 flags will also be flown from our stores and head office to show our support for the bid.”

Adds Shanaz Gulzar from Bradford 2025 said: “Morrisons has been an incredible champion for the city’s bid and to have them demonstrate their backing in such a visual way to the thousands of local people who visit their stores every week is fantastic.

“We want to reach local people who may not be currently engaged in the arts and cultural scene here, and to have access to their colleagues and customers is a brilliant way to do this.

“Over the next few weeks in the lead up to the shortlist being announced, we want to amplify Bradford 2025 across the district, and we hope lots of other business and organisations will take Morrisons lead and proudly display their support for Bradford 2

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