One of the major players on Leeds busy bar scene, is expanding its sales and marketing operations, with two new hires to support with recent business growth.
Escapism Bar Group runs seven unique venues in Leeds – including Tiki Hideaway, Cuckoo, Verve and Call Lane Social. The company was founded by husband-and-wife team Phil and Mel Harrison in 2004.
A new team structure and increased recruitment, has led to the introduction of a new, thriving sales and marketing department within Escapism Bar Group. This month, the brand welcomes Charlotte Ramsden as sales and events manager and Emily Goff as social media assistant.
These two new hires follow other team changes – the promotion of Kate Wilby, to sales manager, and the recent recruitment of Heather Brown as reservations manager.
Grant Dexter, operations director at Escapism Bar Group, said: “During the pandemic we spent our time wisely, working to build recognition of our individual brands, addressing the areas of the business which were not working, and implementing our new learning and development programme – Barback to Boardroom.
“Focusing on upskilling our people has paid dividends regarding our performance, as a result we have had our best financial year yet, recording 30 per cent growth compared to 2019. Every time we could open, we did, under whatever format we were allowed to, and this has really helped us to keep going and maintain a thriving business.
“The arrival of Charlotte and Emily marks another step forward for us to support with our ever-increasing sales pipeline, as we focus on growing our outbound strategy for the business.”
Charlotte Ramsden who takes role as sales and events manager, has over ten years’ experience working at brands such as ibis, TUI and Mercure Hotels.
New social media assistant Emily Goff is the second person who has taken part in the Barback to Boardroom initiative, after previously holding position as a supervisor at Mean-Eyed Cat Bar.