Perfect Storm wins ambitious 18-month digital brief from Sheffield Mutual

Sheffield Mutual has appointed Perfect Storm for an 18-month digital brief

Leeds digital agency Perfect Storm has been appointed to fulfil an ambitious 18-month brief from Sheffield Mutual Friendly Society, following a competitive pitch.

Sheffield Mutual celebrates its 130th birthday this year. As an independent mutual organisation it offers ethical tax-free savings, ISAs, lump sum investments, children’s savings and life insurance products. A ‘friendly’ alternative to traditional banks and building societies, the organisation is run purely for the benefit of its members, not shareholders.

Perfect Storm has been briefed to design, build and launch new functionality to the organisation’s website and member portal, improving the online experience for its members.

Perfect Storm was launched six years ago with a mission to challenge the traditional agency model. They hand-pick a team of talented specialists for every brief, led by their senior strategy and delivery team. Following its most successful year to date and doubling revenues during the last financial year, the agency is on track for a further 35 per cent growth year on year.

Dawn Webb, chief commercial officer at Sheffield Mutual, said: “We undertook a rigorous tender process and considered five different agencies, all with relevant experience and good reviews from clients. It was a very easy decision for us in the end as after having met the Perfect Storm team and in our first exploratory session we immediately felt comfortable. Perfect Storm had really done their homework and we were impressed at what we were able to cover in that first session and the new and fresh ideas they brought to the table. We have further phases of development planned and I am excited to see the outcome of our collaboration.”

Dave Nutter, who founded Perfect Storm with Adam Errington, said: “We are absolutely delighted to be working with such a well-respected and trusted Yorkshire brand as Sheffield Mutual. It’s always fantastic to work with an organisation where there is a very passionate team and our company values are a great match. Sheffield Mutual always has its members’ needs front of mind so there’s a real focus on what most benefits their members first and foremost. The initial web project is briefed as an 18-month long project, but we hope this will become a long and fruitful relationship.

“Our challenger business model continues to go from strength to strength as clients see the benefit of being able to scale activity up or down as needed and bring in any number of specialisms to execute their requirements – with only top talent as opposed to a ‘whoever has the capacity’ approach. We’ve made a number of senior appointments and we’re working with some outstanding brands – it’s exciting to look to the year ahead.”

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