Over the past 24 months, Leeds-based Made Greater has delivered multi-million-pound profits for UK challenger brands, seeing its own success soar in the process.
As such, James Maisey, who has been with the business for the past two years in an operational role, playing an integral part in the agency’s growth, is set to move into the position of managing director.
In his new role, Maisey intends to build on the strong core of the business by focusing on brand building and team development, whilst steering the growth and direction of the agency in an ever-changing digital landscape.
Founded by Oliver Jones in 2020, the performance specialist agency was launched to connect ambitious brands with their audiences using paid social channels, including Facebook, Instagram, Snapchat and TikTok. It is also adept at email marketing, PPC, and is developing its service offering to incorporate SEO to drive sustained growth for clients. The company now employs a team of 12 people and looks after the paid social strategies for 16 businesses, largely consisting of enterprising challenger brands.
Brands the business has worked with over the past two years include ITCH, the pioneering flea treatment firm, which saw the agency secure over 100k subscription sign-ups from pet owners, leading grocery delivery app, Weezy, and Apex Rides – delivering pre-sale and launch campaigns that catapulted the UK brand to the pinnacle of at-home exercise solutions.
With a keen eye for marrying data and consumer analytics with creative strategy, the performance agency draws on the team’s rich experience in the development of optimisation strategies, understanding consumer behaviour and using various programmatic integrations to monetise websites and build intent-based audiences.
James Maisey said: “The move into the role of MD is the natural next step for me, as our business is at the crucial point in which it needs someone unequivocally invested in its future to navigate the business’s growth, new service offerings, and to continue to build and strengthen relationships”.
“Since the agency was founded in 2020, we’ve been intent on working with a range of disruptive, challenger brands. We wanted to establish a diverse client portfolio that would enable us to learn, develop, and ultimately enjoy the process of helping brands build stature.
“Whilst the focus from a performance perspective will never change, to facilitate the growth of the agency and to make stronger connections, we need the wider industry to become more familiar with who we are and the breadth of our capabilities, which is a key objective for me in this new role.”
Made Greater founder and CEO, Oliver Jones, who has specialised in paid social consultancy work since 2013, before launching Made Greater to satisfy growing client demand, said: “I’m delighted that James has accepted to challenge to take our business to the next level as Managing Director.
“Our client base of ambitious new brands looking to scale quickly and disrupt their market has grown by 160% over the last 12 months – James has been integral to this growth, and I have no doubt he’ll be instrumental in replicating this success as our business goes from strength to strength.”