Cook’s Club – a concept aimed at a new generation of traveller – already boasts 10 hotels in prime sun and beach destinations and will launch a new hotel in Rhodes and Corfu this year, which Umpf will support with lifestyle and consumer PR, trade PR and influencer engagement.
Marisa Aranha, head of commercial, overseas hotels at Fosun Tourism Group which owns the Cook’s Club brand, said: “We’re excited to work with Umpf to put Cook’s Club in the spotlight as the appetite for travel and holidays continues to grow.
“After the past couple of years people are certainly ready to jet off on holiday and sun-seeking is firmly back on the agenda. We’re keen to ensure these fantastic new Cook’s Club hotels are front of mind for holidaymakers looking for some summer sun.”
Umpf’s clients include 4lite, Bluewater shopping centre, Cafédirect, Harrison Spinks, Keepmoat Homes, and the NHS.