Leeds-headquartered agency, Hatch, has teamed-up with Nationwide Building Society once again to activate their Mutual Respect partnership with England Football.
The ‘Where Greatness is Made’ campaign will celebrate the lives and careers of some of the iconic women who have captained England over the last 50 years.
The captains will be honoured with a commemorative plaque in their hometown community which will serve as a permanent reminder of their inspirational stories and the importance of mutual respect for all, on and off the pitch.
Hatch, Nationwide and England Football will work with local councils and grassroots football clubs to install the plaques in a notable place in the captains’ hometowns. Each one will include a QR code that will link through to an interactive map and website which will feature the stories of each of the captain’s and shine a light on the communities where their greatness was made.
This initiative follows last year’s award-winning Coin for Respect campaign, and is part of Nationwide’s pledge to ensure one million players, parents and coaches get involved with the England Football Respect campaign by 2023.
As part of the campaign, Hatch will produce a series of video content showcasing the current and former players’ grassroots football heritage, looking at their inspiring stories, the communities they grew up in and the people who helped them to achieve their goals.
Jason Madeley, managing director at Hatch, said: “In a year where women’s football will be at the forefront of the nation’s attention, we knew we had a great opportunity to celebrate not only the future of the game, but also those people who have helped the women’s game progress to where it is now. We’re honoured to be able to share their stories and help cement their legacies.”
Paul Hibbs, director of advertising and media at Nationwide, said: “2022 is a huge year for women’s sport, and we wanted to utilise our partnership with England Football to shine a light on the importance of respect, both on and off the pitch.
“We’re excited to be working with the Hatch team again after the success of last year and can’t wait to celebrate some of the women who have been true pioneers of the game.”