True North Brew Co unveils brand new Rob Lee mural

The mural is accompanied by the launch of a celebration gin and celebration ale

True North Brew Co. has unveiled a brand new mural at its Eldon Street Brewery painted by local artist, Rob Lee.

The mural, painted in Lee’s instantly recognisable use of pattern, repetition, and abstraction, stretches from the edge of Forum Kitchen + Bar, across to the True North Brewery on Eldon Street, and is part of the ’30 Years of Us’ celebrations across True North Brew Co. in 2022.

Kane Yardley, founder and owner of True North Brew Co., said: “I’m so proud of the business we’ve built over the last thirty years. We commissioned this mural to give something back to the local community who have supported us since 1992; it looks incredible and really brightens up Devonshire Green.”

The mural was unveiled during the Eldon Street Party, part of the ’30 Years of Us’ celebrations happening at True North Brew Co. in 2022, which continue with the next leg of the Summer of Love Tour on Saturday, June 18, at The Horse and Jockey, Wadsley.

The mural is supported by the release of Sheffield Dry Gin’s ‘Celebration Gin’, a limited edition Sheffield Dry Gin featuring a special label created by Rob Lee, and True North Brew Co.’s ‘Celebration Ale’, a five per cent pale ale brewed with 30 hops.

Nicky Geraghty, senior marketing executive at True North Brew Co. said: “Thirty years of True North is such a massive milestone, we thought it deserved a big celebration to match!

“By teaming up with Rob Lee, we’ve created a work of art for the public, but also a work of art to collect and keep on our Sheffield Dry Gin bottles.”

 

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