Aussies’ love for Cloud Nine hair products helsp boost company’s fortunes

A clamour for its celebrity-endorsed hair styling tools has seen turnover at Harrogate-based hair and beauty brand, Cloud Nine, rise by more than a third to £35.7m for the year ending December 2021.

In its latest financial results, the company also posted an operating profit of £9.9m - a 39 per cent increase on the previous 12 months.

The firm, which employs a 60+ strong workforce at its Harrogate headquarters, credited its strong financial growth to a combination of continued growth in its home market, significant growth in Australia, a string of new product launches, and global exposure due to its sponsorship of ITV2 reality show, Love Island.

CEO Martin Rae, who launched the business with his brother, Gavin, in 2009, said: “This is a very pleasing set of results, which cements our position as one of the world’s leading sellers of hair styling and beauty products.

“Our Australian business, which grew by over 100 per cent on the previous year, plus the launch of several new products, including our Cordless Iron Pro and premium collection, has lifted our turnover and profitability.

“Over the last few years our online growth has been huge, and this remains a major focus area of our business today.

“During the COVID-19 pandemic, our sales rose because people still wanted to look and feel good. We provide the tools to help people feel like the best version of themselves, which is what we are most passionate about.

“Our temperature-controlled styling tools, which are suitable for every type of hair, helps set us apart from other brands.

“Another focus is our commitment to the environment. We created the world’s first styling-tool recycling scheme, we offer eco boxes and we have a major tree planting scheme, with over 200,000 trees planted to date.”