Fishtank Agency appoints new senior accounts manager

Matt Devall

Mirfield-based digital marketing specialist Fishtank Agency has welcomed Matt Devall to its team, taking on the role of senior accounts manager.

Having started his career in London, Matt spent nine years working within agencies such as Iris Worldwide and Brandfuel, whose client list included global giants Zurich Insurance, Coca-Cola and Google. Matt later moved back to Manchester to work at BJL for three years on accounts such as Subaru, Rustlers and Crown Paints.

After this, Matt joined McCann Manchester for a further three years, where he worked alongside a team of 250 employees to support Aldi supermarkets across the UK and Ireland exclusively.

Matt’s daily responsibilities will include leading the strategic agency’s account management team whilst working across various clients, including Berry Global, Seal for Life, JMG Insurance and Britvic. He will also be responsible for the management of new business pipeline, developing in-depth proposals for prospective new clients and working to enhance the agency’s reputation locally and nationally.

“I moved to Yorkshire as my amazing wife Sally was born and raised in Holmfirth.” Matt shares, ”I was keen to find a role within a local agency with an exciting client list, great culture and an innovative approach to the industry. I’ve certainly found that at Fishtank.

I’m keen to develop what Fishtank Agency has to offer, with my experience in agencies and big brands, and ensure we keep a diverse stream of work coming in. I also want to use my industry knowledge to guide and develop the rest of the team to make the most of their unique skills and support Damien in maximising what we can do as an agency.”

Managing director at Fishtank Agency, Damien Fisher, said: “Following our significant growth over the last three years, an opportunity for a Senior Account Manager role presented itself to us. We needed an individual with vast experience in the digital marketing industry and someone who could share their expertise to educate our evolving team.

“Our client base relies on us to deliver a service that aligns with their growth ambitions. No stone is unturned when we get under the skin of a company, and we are required to challenge their direction and thought process to achieve business goals.

“When Matt applied for the position, it was clear to me he had a breadth of knowledge and experience that would ultimately deliver the promise made by Fishtank Agency to our clients. His attention to detail and diligence throughout the recruitment process made it a no-brainer of a hire!”

Fishtank has had a successful start to 2022 and was recently celebrated at the Examiner Business Awards after winning the Creative Impact Award for its work on a collection and recycling campaign launched with TUBEX, a sub-brand of Berry Global.

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