Peg production shows Unity means business

Cedric Boston, Unity Homes and Enterprise chief executive

A Yorkshire creative agency has thanked Unity Enterprise (UE) for helping it continue its fast track to success throughout the pandemic by producing a short film showcasing the not-for-profit organisation’s work to boost entrepreneurial activity in Leeds.

Peg – which launched in early 2020 with a focus on video storytelling, brand development, PR and content strategy – is based at Leeds Media Centre, one of three business hubs in the city run by UE.

The film features interviews with UE staff together with contributions from other tenants including craft designer and author Corinne Lapierre, and Christina Cambridge of Cardinal Care Services, together with stunning drone footage of the surrounding area.

From a hi-tech multi-camera television studio and production office with the latest equipment for premium video and audio recording, Peg films live broadcasts, webcasts, online content, training videos and other media content.

Its onsite facilities also include an executive green room and extensive storage space.

Dave McCormack, Peg managing director, said he was keen to give something back after the “selfless” efforts by the UE team to support Peg, particularly during periods of lockdown.

He said: “Covid presented huge logistical challenges for everyone, but it was especially difficult for start-ups seeking to establish themselves in a desperately uncertain business climate. However, Adrian and Pauline at UE could not have done more to support us and enable Peg to flourish.

“I know it is a view shared by fellow tenants, some of whom feature in the film. We thought it would be appropriate to play our part in taking UE’s offer of practical assistance and relentless positivity to a wider audience because what they offer fledgling businesses at an affordable cost is second to none.”

UE was established in 2000 as a not-for-profit subsidiary of BME housing association Unity Homes and Enterprise with a mission to support local entrepreneurial activity.

It currently provides 142 affordable business units for more than 80 diverse businesses across its three centres in Chapeltown, north-east Leeds.

Adrian Green, UE manager, said: “We are grateful to Dave and his team providing the platform for us to tell our story to a wider audience.

“UE is proud to make a real contribution to the economic wellbeing and regeneration of the local communities that surround us through the provision of high quality, affordable offices and workspaces.

“Our work is even more satisfying because of the remarkable personal and professional qualities of our business tenants. Peg is a leader in its field.  It is fantastic to have such innovative work going on at Leeds Media Centre.”

Cedric Boston, Unity Homes and Enterprise chief executive, said: “UE is playing an increasingly prominent role in providing economic and social opportunities for communities where entrepreneurial talent has often been left untapped.

“Our three enterprise centres are now hives of business activity, from start-ups right through to well-established companies which are keen to pass on knowledge and experience to other tenants.

“Peg does magnificent work, as the film vividly demonstrates.  Having managed to flourish despite the challenges Covid has thrown up for everyone over the past two years, I know exciting times lies ahead for the company and for UE.”

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