Saltaire-based digital marketing agency, Xpand, has expanded its team with the appointment of a talented design and content professional.
The agency, which recently celebrated its fifteenth birthday, has welcomed creative art and design graduate Fran Watson to the team.
Her appointment follows a string of milestones for the firm, which includes recently creating a senior management team, reporting its best financial year yet and trademarking its unique Solar 7 Strategy Model.
Fran, who recently completed her Masters at Leeds Beckett University joins Xpand as social media marketing executive.
Bringing with her a host of qualities including creative flair, managerial experience, ambition, passion and the drive to succeed, she will be responsible for creating social media content for Xpand’s retained clients as well as day to day client relations.
She will be supported by and work alongside Danni Johnson, marketing manager at Xpand, who was heavily involved in the initial hiring process alongside founder Jag Panesar.
Danni said: “I was blown away by Fran during the interview stage. It impressed me that she had excelled into management positions from such a young age, all whilst studying at university.
“Her Masters degree was a major advantage – her creative flair was evident right from the start – but what really struck me was her ability to both strive for success and remain level headed.
“When Jag and I started the recruitment process, we were clear that the two main qualities we wanted were ambition and commitment. Fran had both of these and more, which was refreshing.
“I can’t wait to witness the positive impact she will have on each of us, our clients and her career.”
Xpand offers a full range of marketing services to its clients, including digital marketing strategy, SEO services, PPC marketing, social media marketing, PR, and website design.
The agency has been focusing on recruiting further talent with different specialities in response to growing demand for its services and trends within the sector.
Fran’s creative abilities will complement this mission, adding further value and a different perspective on client work.
Fran said: “This honestly feels like my chance to really excel – the opportunity of a lifetime. I learned of my creative abilities at a young age, but I was unsure as to what career path they would take me down.
“During university, whilst working two roles, I realised that these skills could be applied to digital marketing, particularly within agencies. I loved the managerial side of things and I know how important this is in marketing agencies, especially when it comes to social media.
“Xpand has a fantastic client base, a brilliant team and an even better workplace culture, so when I was offered the role, I immediately said yes. Their knowledge of the industry and unique approach to marketing strategies excites me and I can’t wait to get stuck in.”