Motorhome hire platform Camptoo appoints CreativeRace to manage its SEO

A Camptoo motorhome

Motorhome hire platform Camptoo has appointed Leeds-based marketing agency CreativeRace to manage its SEO services, as it drives forward plans for organic growth.

Camptoo was searching for a new digital agency to support its ongoing growth following the spike in popularity of UK breaks during lockdown. In doing so, it sought the experience of an agency with extensive industry knowledge and expertise.

CreativeRace began by completing a technical audit to identify a range of opportunities to improve the website’s foundations.

Camptoo has a talented global team, and it became clear early on in the relationship that they have the capabiity to implement the recommendations made by CreativeRace at pace, allowing the agency to assume a more strategic and consultative position on a retained basis.

This flex of the initial scope is something the agency prides itself on – offering bespoke, integrated solutions in order to help clients achieve their business goals.

Ed Bassett, UK general manager of Camptoo, said: “Camptoo was looking for a strong technical and commercial SEO agency to help drive its growing organic position. Of all the agencies we met we found the initial discussions and set up stage collegiate and professional. CreativeRace’s technical support has not disappointed.”

Malcolm Slade, performance director, said: “Camptoo are a great fit for us at CreativeRace. They have an excellent brand, backed by a passionate team within a genuinely exciting niche which is everything we look for.

“Our extensive experience within the travel sector across all disciplines means we can fulfil their current requirements for technical SEO and Digital PR then continue to expand their marketing as they scale.”

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