Expansion plans unveiled by Harrogate estate agency

Brad Ogden left and David Waddington

Expansion plans have been unveiled by a Yorkshire estate agency after achieving a record-breaking £75m of new home sales in the past 12 months.

The specialist Land and New Homes department at Linley & Simpson is to extend its geographical footprint into untapped in-demand locations, after posting a year-on-year increase in turnover of more than 50 per cent.

The dedicated team, which has grown from two to seven and includes ex-developers, said the spike in demand for new homes following the COVID pandemic, especially family ones in more rural areas, showed no sign of slowing down.

Around two-in-three of its sales in the past year featured these properties.

Amid rising energy bills, the new homes trend is also buoyed by a growing appetite among Yorkshire house buyers for modern properties that were cheaper to run.

Its current portfolio of land and new homes for sale stands at 196, across 20 developments.  There is an additional pipeline of more than 285 properties, worth a total of £85.5m, poised to be launched to market in the next two years.

The department, which is based at Linley & Simpson’s Harrogate office on Albert Street, already supports developer clients through a growing number of other High Street branches in neighbouring areas.

On the back of another year of growth, it is now to extend its offering across the whole network of 23 offices in Yorkshire and The Humber, linking in with the residential sales team at each branch.

These include Bingley, Chapel Allerton, Harrogate, Headingley, Horsforth, Ilkley, Leeds city centre, Pudsey, Ripon, Roundhay, Sheffield, Skipton, Wakefield, Wetherby and York.

It will also strengthen its working partnership with Linley & Simpson’s sister companies, Dale Eddison, in Ilkley, Otley and Skipton; and Hardisty and Co in Horsforth.

David Waddington, the agency’s Director of Land and New Homes, said: “Having grown into the largest land and new homes agent in the area, we now have a strong launch pad for taking our services to housebuilders in new territories.

“Developers can draw upon our team’s 130 collective years’ sales and marketing expertise in this sector, as well as take advantage of an aligned and connected branch network, which is set to expand further in 2022 and beyond. It will also enable us to consolidate our position as the number one go-to agent on the property portals for land and new home stock.”

The past 12 months have seen the Land and New Homes team sell no fewer than 306 homes, up from 211 the previous year.

It has elevated the average price of a new home from £354,714 to £425,834 in the same period.

As well as record numbers of new home sales, the year has been marked by a raft of major new contract wins, including Brierley Homes, North Yorkshire County Council’s development arm; a growing number of housing associations such as Latimer and InCommunities; and numerous established house builders.

Earlier this summer, it secured its biggest land sale deal of the year to date – a three-hectare parcel of prime residential land in Church Fenton which was bought for £4m by developers Yorkshire Country Properties, who plan to build 50 homes on the greenfield site.

In 2019, it was crowned Best Land and New Homes Team in the UK at The Negotiator awards, widely recognised as the industry’s Oscars.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.