Specsavers eyes efficiency boost from Identify Digital app

Identify Digital has helped Specsavers launch a bespoke business management portal

Wakefield based Identify Digital has helped Specsavers launch a bespoke business management portal, which will help selected West Yorkshire branches automate some of the admin processes within their stores.

The internal app allows optometrists and front of house staff to work more efficiently, streamlining many of their HR processes and staff requests.

Accessible via a tablet, it allows staff to manage annual leave requests, rotas, uniform orders, request bonus payment reviews, offer training resources and easily produce sales reports.

Liam Webster, MD of Identify Digital, said: “As one of the leading eye care specialists in the UK, Specsavers is a well-recognised and well-trusted brand that delivers a quality service both in-store and online.  What a great opportunity to work with them to update their outdated technology and bring in an intuitive portal that is easy to use, saves everyone time and means all key data is held in one place.”

He added: “One of our pet hates is seeing businesses hampered by manual processing, labour intensive admin and lack of available information meaning they can’t make informed business decisions.  To succeed in today’s environment, businesses need to embrace technology and bespoke apps offer a real opportunity to automate processes and bring tangible benefits.

Our work with Specsavers is a perfect example of this and we’re sure that our ongoing relationship – implementing larger changes and advising on new features will bring them further long-term business improvements.”

Kirsty Shaw, general manager at Specsavers said: “The new portal has streamlined many processes in the store, improving communication for our team and freeing up time across the business.

“Our colleagues have the convenience of everything they need in one place, and instant answers to their questions. Not only this, but the flexibility from Liam and his team has meant that we can continue to develop the site as per our ever-changing requirements.”

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