Strategy contract win for Saltaire agency

Digital marketing agency, Xpand, has been appointed by One Design Architects to develop a seven-part marketing strategy to support the firm’s mission to build on its reputation in the digital world.

The Saltaire-based agency, which recently trademarked its unique digital marketing strategy model – SOLAR 7 – will audit One Design’s current positioning, messaging and marketing activities before providing tactical steps to bring their existing reputation online.

It is the tenth Solar 7 project the agency has been appointed to develop this year and follows a string of retained client wins in Q4, thus proving that businesses are increasingly seeing the importance of having a strong digital presence.

One Design Architects is a Royal Institute of British Architects (RIBA) chartered practice also chartered by the Chartered Institute of Architectural Technologists (CIAT).

The firm, which was founded in 2009, has been providing a complete range of Architectural, Structural/ Civil Engineering and Principal Design services to individuals and organisations across the nation for over a decade.

Having grown through word of mouth and become renowned for its multidisciplinary support, the practice is looking to enter its next phase of growth with a strong digital presence.

Founder Chris Pickard said: “Digital marketing is something we’ve never really considered as a practice before but with the rise in digital adoption within the construction and manufacturing sectors, we’ve recognised the importance of moving our reputation online.

“Being just around the corner from Xpand, we are familiar with their work, in particular the positive impact they’ve had on businesses in our position. Having met with Jag for an initial meeting, I was blown away by the level of strategic thinking and capabilities – something as an architect practice, we fully appreciate.

“I am excited to see the results of the strategy and begin implementing their recommendations as a team.”

SOLAR 7 is Xpand’s own trademarked strategy model designed to help businesses of all sizes cut through the noise and establish themselves as a market leader in their industry.

The model comprises seven stages: Discovery, Strategy, Brand & Content, Website, Channels, Review & Measure and Return on Investment (ROI).

It is a strategy based on tangible results, so businesses know exactly what they are achieving from implementation: a positive return on investment.

Jag Panesar, founder of Xpand, said: “One Design Architects has a fantastic reputation within the sector and being a neighbouring business, we were aware of their work and impact on society.

“When Chris approached us about building on his existing reputation, we immediately knew Solar 7 would be the right solution for them and as a team, we felt excited about the possibilities.

“At Xpand, we’re very familiar with what decision makers in their target sectors need to see at every touch point and I believe it’s this unique skill set that made us the perfect match for One Design.”

One Design has already entered Phase One of the strategy development having had two discovery sessions. Now the Xpand team will work on the next five phases with a view to delivering the strategy in December.