Multi-service provider appoints new group sales director

A multi-service provider has appointed a new group sales director to drive forward its exponential expansion.

Nina Brooks joins Leeds-headquartered Servo Group with over a decade of sales leadership experience in high-level positions. Previously she was group sales director at global IT reseller Techbuyer, where she increased the customer retention rates through the implementation of a new sales training academy.

Nina has also held senior leadership positions at the UK’s biggest payroll company Moorepay, Yell Group, and BT within the last ten years.

She said: “I’m incredibly excited about the challenges ahead with Servo Group – the company has achieved fast growth in the last few years and has built a great team. I’m looking forward to implementing my sales coaching and development expertise to further those achievements and propel us all to greater success, both collectively and individually.”

Servo, which specialises in security services, including static guarding, CCTV, rail labour, welfare and cleaning has enjoyed incredibly fast growth this year, and is targeting a turnover of £20m.

The multi-service provider has won some major contracts in the past twelve months, including a contract with global renewable energy firm Orsted, stewarding for local ice hockey team Leeds Knights and security provision at NHS pop-up vaccination centres in the North East.

It has also opened up a fifth office in Birmingham, which along with its Leeds headquarters and London, Manchester and Darlington bases, further supports the national coverage it offers to its clients.

In her new role, Nina will leverage her extensive experience to develop Servo’s sales talent through coaching and leadership, along with developing the customer experience the multi-service provider offers to its clients.

Divisional director Andy Haynes said: “Nina’s CV and past experience speaks for itself, she has outperformed in all her previous roles, and we have no doubt that she’ll replicate this success at Servo, bringing out the best in our outstanding team.

“We’re really excited that she’s chosen to join Servo and we’re sure she’ll be playing a huge part in facilitating our further growth.”

Since its inception in 2013, Servo has enjoyed fast national growth – along with its new offices and client wins, the multi service provider has taken on five key staff members in 2022 and has around 1500 operatives working across the UK. It has also recently launched a welfare division, offering a one-stop shop for welfare services on construction and rail sites.

Nina has received a host of accolades during her career due to her emphasis on her collaborative approach to attaining business goals.

She said: “Servo’s growth has been phenomenal this year, I couldn’t have picked a better time to join the company and contribute to its success. I’m confident that working together, the sales team will be able to achieve new targets and reach its full potential.”