Dunelm opens superstore to become new anchor operator at Flemingate centre

Dunelm has opened a new superstore at the Flemingate centre in Beverley.

The UK’s leading homewares retailer has become the East Yorkshire retail and leisure destination’s new anchor operator after taking over a 41,000 sq ft former Debenhams department store.

Dunelm has taken a ten-year lease on the two-storey unit to bring its new multi-department superstore format to the centre. The store opened just before Christmas, creating 40 jobs.

Dunelm’s arrival is a further major boost to Flemingate, which is owned and operated by Hull-based property developer Wykeland Group, following a series of other recent openings.

Wykelandroperty Director David Donkin said: “Dunelm taking over this unit, and in doing so becoming the new anchor tenant, is testament to the strength of the centre and the vitality of Beverley as a retail marketplace.

“Flemingate is now almost fully let, despite the challenges posed by the pandemic, meaning it offers greater choice, variety and an even better experience for customers than ever before.”

Dunelm is the UK’s No. 1 homewares retailer, with an unrivalled range, including exclusive brands and own-label products, and a growing presence in the furniture market. It has 50,000 product lines and is renowned for helping customers create homes they love by offering choice, value, quality and style.

The new Flemingate store is the latest addition to Dunelm’s network of more than 170 outlets across the country. The store’s departments include Made to Measure and Decorate & Co-ordinate, including Dunelm’s new range of own brand paints, as well as a Take Home Today furniture section.

The store also features a Dunelm’s own Pausa coffee shop, serving freshly-ground Arabica coffee and a range of sandwiches, cakes and treats for shoppers to enjoy.

Store manager Stuart Welburn said: “We’re really excited to open our new superstore and welcome so many happy shoppers.

“The store offers all the latest Dunelm concepts and new products and is a fantastic addition to the retail offer at Flemingate.

“We’re absolutely delighted to be here, providing customers will an exceptional shopping experience in this thriving location.”

The Dunelm superstore launch at Flemingate follows the opening of a store bringing together Sports Direct, the UK’s leading sportswear and sports equipment retailer, and streetwear and fashion brand USC. Other arrivals at Flemingate in recent months have included a Vintage & Co hair and beauty salon and a One Stop convenience store.

Opened in 2015 as Beverley’s largest ever regeneration scheme, Flemingate features a mix of leading national retail and leisure brands and local independents. It also includes East Riding College’s Beverley campus, an 80-bed Premier Inn hotel, six-screen Parkway digital cinema and 130 homes.

The Debenhams store at Flemingate shut in May this year as part of a national closure programme after the department store group went into administration.