Leeds digital agency launches new ‘Tokenisation’ service

Guy Utley and Behrooz Saeed

Leeds-based digital agency, Tall, has announced a new service which aims to transform the way that firms facilitate cross-team and cross-platform collaboration to save money, reduce errors, and bring products to market quicker. 

Tall is the first digital agency in the North to establish a team that is focused on ‘Tokenisation’. Having already worked with a number of firms in London, including Provident Group’s Vanquis Bank, on digitisation of the brand and the rollout of their design system with the new addition of Tokenisation projects, it is now looking for potential clients in Leeds and throughout the North.

Tokenisation works by placing digital tokens across internal design and development systems that rename values in a consistent fashion. For example, if different areas need to use a consistent colour across digital products, using a token means that the change of that colour will be automatically applied  in every instance it is used, enabling clear tracking of changes and removing the need to duplicate work.

Using tokens across a company and the relevant teams helps to more efficiently manage design systems, allows better translation from the design team to developers, and maintains consistency across the product User Interface design. This single source of truth is beneficial for scaling and faster growth.

Firms that have used design tokens embed collaboration into the design system, with shared components allowing the efficient management of multiple brands. It also allows for consistency of design, as well as increased testing.

Guy Utley, Tall’s founder and creative director, said: “The benefits of using digital tokens in a business which has multiple brands and teams are immense. It enables marketing teams, designers and developers to collaborate more effectively, and means that there is one single source of truth across the whole company, so errors are reduced significantly. Clients can specify a change and it can be changed instantly across every part of their digital echo system instantly.

“Not only does it save time and money, but there is also an important governance aspect too. Large companies can have dozens of legal templates, and terms and conditions on websites. By using tokenisation, firms can guarantee that every instance of a change has been made, which is crucial if regulatory wording needs to be amended.”

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