Yorkshire-based digital marketing agency, Search Laboratory, has raised over £18,000 for the Leeds Hospitals Charity through a partnership spanning three years.
During this time, the team at Search Laboratory has taken on a plethora of challenges to raise money for a cause that was put forward by its Assistant Management Accountant, Scott Hamilton. The charity provided vital support to his family during a very difficult time when his son was born prematurely and needed to stay in hospital.
Scott said: “Being able to give something back to Leeds Hospitals Charity has filled me with immense pride, and I know that the money we’ve helped raise as a company will go a very long way to supporting parents, carers and their babies through the whole hospital journey and beyond.”
Leeds Hospitals Charity supports local hospitals spread across eight centres in the city. Assistance is provided for NHS staff to deliver the best care for patients and families, working with local communities, schools, and businesses to provide over £5 million in funding for Leeds Teaching Hospitals Trust.
Abseiling down a multi-storey car park, running the distance from its offices in Leeds, New York and Austin and climbing the three peaks were some of the fundraising highlights over the past few years, enabling the company to raise a total of £18,307.76 for the charity.
Paul Watkins, director of Fundraising at Leeds Hospitals Charity, said: “We’re so grateful for Search Laboratory’s support over the past three years. The team have been incredibly proactive with their fundraising initiatives, and it’s been wonderful to see so many employees rallying together to support our NHS hospitals in Leeds.”
As well as fundraising campaigns, the digital experts have also donated their marketing expertise to help drive traffic and donations to the partnered charity, ensuring wider donations that were so vitally needed during the pandemic.
The company’s target was to raise £16,000 in order to fund two new parent rooms which enable parents to stay near to their sick or premature babies on the ward. The actual total raised means that this has now been achieved with two new bedrooms provided for the neonatal unit at Leeds General Infirmary.
Emma Clayton, Search Laboratory’s charity lead, said: “Raising money for Leeds Hospitals Charity has been unbelievably rewarding. Knowing we have given families a comfortable place to stay in what is usually a distressing time is an incredible feeling. The team at Leeds Hospitals Charity are wonderful and we’re so glad to have been on this journey with them.”