McCain doubles its donation to leading UK family charity

McCain announces that it will double this year’s donation to UK charity partner Family Fund, in a move to offer even further support to families raising disabled or seriously ill children during the exceptionally challenging current economic climate.

The incremental donation of £300,000 comes on top of McCain and Family Fund’s existing three-year partnership, which has already seen the brand pledge £1m up to 2023, to provide 150,000 grants and services to families supported by the charity.

It is hoped McCain’s most recent donation booster, will help support families that recently released research has shown are disproportionately affected by the ever-rising cost-of-living crisis.

The research conducted by Family Fund found that over 70 per cent of parents and carers that the charity supports are unable to work amid the cost-of-living crisis due to the care their child/ren need(s), alongside a post-pandemic reduction in support services for children, which have often gone hand-in-hand with reduced benefits.

As a further demonstration of McCain’s belief that every family should be able to enjoy mealtimes together, especially during these challenging times, the additional £300,000 donation will help Family Fund to provide essential grant items that are critical to easing the strain of their day-to-day lives.

From kitchen appliances such as fridges and ovens, to technology, such as tablets and computers, the grants will support some of the UK’s most vulnerable families, who are disproportionately feeling the pinch of recent inflation rates and mounting fuel expenditures.

Cheryl Ward, group chief executive at Family Fund, said: “Now more than ever, many families with across the country are struggling to keep their head above water. The recent cost of living crisis has meant that families with disabled or seriously ill children have felt this strain much more acutely.

“As the UK’s largest grant-making charity for families on the lowest incomes raising disabled or seriously ill children, we are seeing many more families coming to Family Fund for help and that is why the support of partnerships like McCain is so important to us.

“We are absolutely thrilled to be receiving an additional donation from McCain, this support is vital for us to reach and support those families that need us at this challenging time.”

Mark Hodge, Vice President, Marketing at McCain Foods, said: “As a family-owned business, we believe all families should be able to enjoy the little moments that matter together like mealtimes.

“Looking at the current climate, and following the stats unveiled by Family Fund’s recent research, it’s no question that families raising disabled or seriously ill children, who are disproportionately affected by the cost-of-living crisis, need our support now more than ever.

“Therefore, it’s incredibly important to us that we play our part and help alleviate some of the current strain, and we’re happy to be able to do this with this additional donation.”